Professional Branding Photography Investment Guide
Personal Branding & Small Business Photography
A note before we begin
Every business has a person behind it.
Someone who brings the work to life. Someone your clients want to feel connected to before they reach out. Someone whose presence, process and personality shape the experience they offer.
Branding photography is not about looking perfect. It is about showing up clearly.
My approach is warm, natural and grounded, shaped by how people connect with businesses and the way imagery builds trust. These sessions are designed to support your website, social media and marketing with imagery that feels consistent, intentional and true to the way you work.
Whether you are launching something new, refreshing your brand or wanting to show up with more clarity, this guide will walk you through how we can bring your story to life.
What makes this experience different
Branding photography is often misunderstood as standing stiffly in front of the camera, forced smiles or overly styled setups.
This is not that.
With a background in tourism, marketing and editorial storytelling, I photograph people in a way that feels natural, relaxed and connected to their work. The focus is on:
real moments
natural interaction
your environment
your tools and process
the details that show your experience
imagery that feels lived‑in, not staged
These sessions are shaped by how your clients experience your business, such as how you work, how you communicate, and the atmosphere you create.
The Collections
Every business has different needs.
Some require a simple, polished set of images. Others need a deeper story that captures their process, environment and personality. These collections provide a starting point and can be tailored to suit your goals.
Brand Starter Session
Investment from $595
A warm, relaxed introduction to branding photography, ideal for new businesses or those wanting a simple, professional set of images.
What’s included
Up to one hour of photography
Approximately 15 professionally edited images
Relaxed portraits with a small selection of contextual imagery
Who it suits
New businesses and sole traders
Creatives moving beyond traditional headshots
Website launches and initial brand imagery
Brand Story Session
Investment from $895
A considered branding session designed to give you a strong, versatile image library that feels aligned with your business.
What’s included
Two hours of branding photography
Approximately 30 professionally edited images
Photography in your working environment and supporting spaces
Who it suits
Businesses wanting a cohesive, multi‑use image library
Website and About page storytelling
Brands seeking natural, considered imagery for ongoing content
Extended Brand Story Session
Investment from $1,495
A deeper, more comprehensive branding experience designed for businesses with multiple offerings, locations or team members.
What’s included
Four hours of branding photography
Approximately 50 professionally edited images
Coverage across multiple services, spaces or people
Who it suits
Businesses with layered offerings
Brands seeking long‑term consistency
Clients wanting a broad, versatile image library
Monthly Brand Story Sessions
Investment $825 per month
Six‑month minimum commitment
A consistent, ongoing approach to brand storytelling — perfect for businesses that evolve throughout the year.
What’s included
One branding session per month
Approximately up to one hour of photography per session
20 professionally edited images delivered monthly
A consistent visual approach across the full six‑month period
Who it suits
Makers and creatives with regularly changing work
Wellness practitioners and service‑based businesses
Brands needing fresh, cohesive imagery throughout the year
Why monthly sessions are priced differently
Monthly sessions are an ongoing creative partnership. While the image count may be similar to a starter session, the value lies in consistency, priority scheduling and the continuity of having your brand photographed with the same care each month.
Behind every story
Every branding session is shaped with intention so your images feel aligned, purposeful and easy to use across your business.
Unless otherwise noted, all branding experiences include:
A planning conversation to understand your business, goals and intended image use
Photography guided with care and natural interaction
A curated gallery of professionally edited images
High and low resolution files for web, social media and marketing
A standard commercial usage licence
This ensures your branding experience feels supported from the very beginning.
Image Use & Licensing
All images remain the copyright of Laurene Bardsley Photography.
Your investment includes a standard commercial licence, allowing use across:
websites
social media
email marketing
printed and digital promotional material
Images may not be sold, supplied to third parties, entered into competitions or used outside the agreed scope without written permission.
Continue the conversation
If one of these experiences feels like the right fit, the next step is simply to get in touch.
I am always happy to talk through timing, scope, and help guide you toward the most fitting approach for your business.
Email Laurene:
hello@laurenebardsleyphotography.au
I’ll guide you through timing, scope and the most fitting approach for your business.